BIG BELL

You Rang?

Big Ben had been silent for over a year while undergoing repairs. Without the sounds of their most iconic landmark, the mood across the pond was especially glum. So to announce our U.K. arrival, we brought back the sounds of Big Ben -- with a Taco Bell twist.

To build anticipation before the stunt, we removed our own iconic bell from Taco Bell’s social channels (it was needed elsewhere). Fans immediately started freaking out, and we stoked the fires with playfully bell-less responses.

Awards: Webby (Best Launch) Silver, D&AD shortlist (PR), Cannes Lion shortlist (Digital Craft and Brand experience & Activation) Gerety shortlist (Experience)

This was a team effort between Edelman LA and UK. My role was primarily developing the social component, along with Julie Blakely.