As the Social AOR for FOX Home Entertainment, it was our job to create about seventy assets a month across their 250+ titles and 400+ social channels, tapping into cultural moments to remind fans why they fell in love with these titles the first time around.
Awards: Edelman Standards - Effectiveness (gold), Strategic (Bronze), Social (Silver). I know I know, these are internal, but who can love you if you don’t first love yourself?
Results: 2X increase in engagement rate, 35X increase in average retail clicks and an 18% increase in revenue across top titles.
My role: Creative Lead/ Sr. Copywriter
Our analytics team noticed a post with a missized image received exceptionally high engagement, as people clicked the photo to see the whole thing. So we developed a series that encouraged people to do just that — hiding critical info and directing them to click to reveal it.
April takeovers
Being responsible for all of Fox Home Entertainment’s social pages means generally we don’t hit the same title more than a couple times a month. But for April, we set out wake up and energize (and drive purchase from) dormant fan bases with concentrated mini-campaigns.
Spurbury police bulletins
We reimagined the Super Troopers social presence to look like a twisted version of actual police department social pages.
Alliance Tourism Board
Firefly may have only lasted one season, but there’s still a whole ‘Verse to explore. We encouraged fans to get moving with a series of travel-focused reviews.
