DON’T CALL IT A TRAILER
As the creative lead on Apex Legends, I wrote, co-directed, and oversaw production of all Apex Legends video content. In addition to showing off new seasonal content, our films were at the center of the Apex Legends narrative universe. I worked closely with the game writers to develop story arcs that wove through the game, comics, social, radio plays and more. And I worked with game developers to integrate skins, songs, and locations from our original films back into the game. The outfits our characters wore in the films are some of the top selling skins in the game.
Our videos racked up half a billion views a year, with 98% average approval ratings and almost universally trended #1 on Youtube in multiple countries. Here are a few of my favorites.
Animation vendors: Psyop // The Sequence Group
Gameplay capture vendor: Dark Burn Creative