Ash vs the Limits of Decency

Ash is a crude, selfish, sex-obsessed jerk. It was our job to channel that voice onto the Ash vs Evil Dead social pages. And because 90% of the show was far too violent and profane for Facebook’s social media guidelines, a fun part of the challenge was figuring out just how much we could get away with.

My role: Creative Lead/ Copywriter

Team Credits: June Oh (Designer, Season 3), Priscilla Karamzadeh (Senior Designer, Season 2)

Awards: Shorty's - Finalist, Television

Season 3

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Season 2

Are you ready for 12 inches of Ash? Stay tuned for the rockin' adventures of the King and Eligos, on a scale you've never seen. Keep coming back to join them on their wild ride. It's Groovy Toy Time, Screwheads. #AshvsEvilDead #STARZ #GroovyToyTime

A post shared by Ash vs Evil Dead (@ashvsevildead) on Sep 12, 2016 at 1:51pm PDT

It was meant to be a simple morning stroll to the strip club, when suddenly -- ELIGOS. NO. He was supposed to be dead. The dickhead demon had somehow escaped from Hell. Ash may have been drunk and stoned, but there was one thing he wasn’t: afraid. #AshvsEvilDead #STARZ #GroovyToyTime

A post shared by Ash vs Evil Dead (@ashvsevildead) on Sep 13, 2016 at 11:09am PDT

“You got a bad case of the uglies. I’m gonna make it worse,” Ash cried. There was no time to think of a better line. Eligos looked up in surprise. “Oh hello, old chap --” #AshvsEvilDead #STARZ #GroovyToyTime

A post shared by Ash vs Evil Dead (@ashvsevildead) on Sep 14, 2016 at 10:30am PDT

“Go back to Hell, you turkey-faced son of a bitch!” “I say, that’s uncalled for.” Ash had forgotten Eligos’ inhuman strength. Also, how big an asshole he was. Like the most delicious of Tootsie Pops, Ash took a licking. #AshvsEvilDead #STARZ #GroovyToyTime

A post shared by Ash vs Evil Dead (@ashvsevildead) on Sep 15, 2016 at 10:31am PDT

Ash gingerly cradled his man-beans. So much for the strip club. Even for a demon, that was a low blow. Eligos was such a shithead. Ash limped towards home, in search of an ice pack and a six pack. Eligos watched him go, feeling like a regular dunce about the whole thing. He had to make amends, but how? #AshvsEvilDead #STARZ #GroovyToyTime

A post shared by Ash vs Evil Dead (@ashvsevildead) on Sep 16, 2016 at 11:50am PDT

It was a touching gesture. Maybe Ash had misjudged Eligos. It takes a big man to admit they were wrong and Ash knew a thing or two about being big. He gracefully accepted Eligos’ sincere, if clearly plagiarized, apology. Turns out Eligos was actually a decent dude, all that murder business aside. That face, though. Boy, was he disgusting. #AshvsEvilDead #STARZ #GroovyToyTime

A post shared by Ash vs Evil Dead (@ashvsevildead) on Sep 17, 2016 at 11:48am PDT

“This is my favorite scene,” Ash confided. “It’s beautiful, chum,” Eligos agreed, politely not mentioning that he had no eyes. He didn’t want to spoil the moment. He had a feeling this was going to be the beginning of a beautiful friendship. That was a good line, he’d have to write it down. “I’m totally about to bang her,” said Ash, excited. #AshvsEvilDead #STARZ #GroovyToyTime

A post shared by Ash vs Evil Dead (@ashvsevildead) on Sep 18, 2016 at 12:50pm PDT

Classic lifeguard dilemma. #AshvsEvilDead pic.twitter.com/vVDpUvZQtN
— Ash vs Evil Dead (@AshvsEvilDead) August 30, 2016

Eli always looks fly, and not just because he eats them. #AshvsEvilDead pic.twitter.com/qFcsn3iyyO
— Ash vs Evil Dead (@AshvsEvilDead) September 7, 2016

Suddenly being the meat in that mother-daughter sandwich doesn't sound so appetizing. #AshvsEvilDead pic.twitter.com/LmPZXJQ6sr
— Ash vs Evil Dead (@AshvsEvilDead) September 15, 2016

Pablo wants to take you on a tour of where the magic happens...for Ash. #AshvsEvilDead pic.twitter.com/vr9uzO58vM
— Ash vs Evil Dead (@AshvsEvilDead) September 24, 2016

Deadites don't have the right to bear arms. #AshvsEvilDead pic.twitter.com/qEVXWWcoQX
— Ash vs Evil Dead (@AshvsEvilDead) August 5, 2016

Ash wants to go home about as much we want to dig that dead hamster out from under the fridge. #AshvsEvilDead pic.twitter.com/ela4HkeCzi
— Ash vs Evil Dead (@AshvsEvilDead) September 26, 2016

Ash vs the Limits of Decency

Season 3

Season 2

Ash for President