Netflixing in Public

Do you Netflix while you poop?

It's cool; everyone does, apparently. That's one of many learnings Netflix took from a customer survey focused on changing viewer habits. We parlayed their steamy data into sexy infographics and shared them with our media friends. The result? A national conversation about Netflix + Poop. Honestly, we wanted them to talk about some other stuff too, but they were really fixated on the poop, resulting in 162 online stories, 20 radio hits and more than 239 broadcast hits. 💩

My Role: Copywriter (infographics)

Team Credits: Daniel Hofstadter (Creative Director), Ji Choi (Designer) Francesca Greggs (Sr. Art Director)

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Most importantly, my likeness was featured across the country, as I was secretly the model for the Netflixing in Public Safety Guide.