Give Better

Giving Tuesday was created in 2012 as a way to encourage people to give back during the holiday season. It’s grown bigger every year, but for 2020, Paypal wanted to make it more than a moment. They wanted giving to become a habit.

To encourage people to get on board, we wanted to make charitable giving more accessible. Not knowing how to to help can be one of the biggest obstacles to donating. So we partnered with Billy Porter to spread the message that it doesn’t have to just be money. There are plenty of ways to give. We even had a few suggestions to share.

My role: Sr. Copywriter

ACD: Mike Boyce

Screen Shot 2020-06-09 at 11.56.40 AM.png

Screen+Shot+2020-06-09+at+11.59.16+AM.jpg

Screen Shot 2020-06-09 at 11.59.53 AM.png

Screen Shot 2020-06-09 at 12.00.14 PM.png

The Cutting Room Floor

A few early ideas/ extensions that didn’t make it but I really liked.