We Spy a Spy in You

Do you have what it takes to be an espionage agent? According to us, all it requires is a casual interest in social media and enough free time to crack some puzzles.

In advance of the mysterious new STARZ show Counterpart, fans were introduced to the world of intrigue and parallel universes as low-level agents at the Office of Interchange. Mirroring the eye-opening journey of the show's lead, we distributed snippets of classified intelligence, asked them to ponder deep philosophical questions, tested their wits, and gradually “promoted” our most clever and loyal operatives, rewarding them with cool spy swag.

My Role: Creative Lead/ Sr. Copywriter

Team Credits: Stephanie Dale (Junior Designer)

Getting Our Audience Dialed-In

Before the show premiered, we created an asset depicting a seemingly random sequence of numbers that were actually an IP address. Clever fans plugged them into their browser and were taken to a hidden microsite, where they performed a series of evaluations to determine if they were O.I material. Showrunner Justin Marks reportedly described this concept as "really cool."

Spy Games

Existential Questions

Travel Advisories

Redacted Quote Cards

Interface Room Chatbot

Here’s a cool Chatbot extension we pitched.