We Brought Worshippers Flocking to STARZ' American Gods

As any Neil Gaiman fan will tell you, the gods must be worshipped or they will disappear. To ensure that fate did not befall STARZ' bold new show, we fed our new acolytes a steady diet of informative social posts, inspiration, and divine wisdom.

And the people rejoiced to the tune of 68.5M total impressions, 3.9M organic video views, 653K engagements and 515K devoted social followers. They even gave us the highest engagement score across the competitive set, disappointing zombies and Starks everywhere.

My role: Creative Lead/ Copywriter
Team Credits: June Oh (Designer), Priscilla Karamzadeh (Designer)

In the News: Forbes/ UpRoxx / Bustle / Nerdist / Mashable

Meet the gods.

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Travel the country.

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Listen to Mr. Wednesday.

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Technology is winning.

Technical Boy recommends at least 18 hours of screen time per day. #TechTuesday #AmericanGods pic.twitter.com/6zFGKkF0jo
— American Gods (@AmericanGodsSTZ) April 25, 2017

The Wifi password is “IPledgeMySoulToTheNewGods.” #AmericanGods #TechTuesday pic.twitter.com/YSwQDrSYNg
— American Gods (@AmericanGodsSTZ) April 4, 2017

Little Timmy’s soul is on thin ice. Good thing he chose to worship Technical Boy! #TechTuesday #AmericanGods pic.twitter.com/0kuA5HU2OE
— American Gods (@AmericanGodsSTZ) April 18, 2017

Easter on Easter

We partnered with Kristin Chenoweth, the actress who portrays the god Easter, to do an educational takeover on her holiday.

Head over to @AmericanGodsSTZ tomorrow at 2 PM ET as I take over the account in celebration of my character, Easter! See you then! 🐰 pic.twitter.com/IUxb7JIPSj
— Kristin Chenoweth (@KChenoweth) April 15, 2017

All are welcome to celebrate this joyous day at Easter’s home. Though some are more welcome than others. -KC #AmericanGods #STARZ pic.twitter.com/tXGrqU8fKv
— American Gods (@AmericanGodsSTZ) April 16, 2017

#HappyEaster! There’s plenty of sweets to go around, so show Ostara some sugar, sugar. - KC #AmericanGods
— American Gods (@AmericanGodsSTZ) April 16, 2017

Sorry, Hugh Hefner. The bunny is Easter’s symbol. Let’s just get that straightened out right now, okay? - KC #AmericanGods pic.twitter.com/iX2xBWQmpJ
— American Gods (@AmericanGodsSTZ) April 16, 2017

Easter knows how to throw a festival for her own blessed day. Break out the honey ham! 🐇 - KC #AmericanGods #STARZ pic.twitter.com/OjLAawVzq3
— American Gods (@AmericanGodsSTZ) April 16, 2017

It’s more than a bunny, honey. Easter is, of course, a delightful pagan ritual celebrating the beginning of spring! - KC #AmericanGods pic.twitter.com/oqU10OwT9e
— American Gods (@AmericanGodsSTZ) April 16, 2017